Functional Beverages in India: Investment Thesis 2025
Let’s start with understanding what Functional Beverage actually means? In layman's terms, Functional beverages are drinks that offer specific health or performance benefits beyond basic hydration or taste. These drinks include ingredients like vitamins, herbs, or probiotics that support things like boosting energy, improving digestion, building immunity, or reducing stress.
I think we're witnessing a quiet revolution in what India drinks.
And this isn’t just a trend; it’s personalized nutrition going mainstream. This shift feels very real when I look at how startups are positioning their products today, not just as refreshments, but as something for daily performance optimization.
India's functional beverages market was valued at approximately ₹51,000 crore in 2024 and is growing at a CAGR of 11.3% during 2025–2033.
Source: IMARC, Global Growth Insights
