With a substantial revenue rise in the sub-continent’s Alco-bev industry —  $52.55 billion to be exact, with a projected CAGR of 7.98 % from 2023 to 2025, the competition is becoming fierce. In a revolutionary twist, Salud, India’s leading urban lifestyle brand that markets Ready to Drink and Craft Spirits decided to foray into the …

In High Spirits – The Creative Marketing Stunt That Skyrocketed India’s Only RTD Beverage Brand To Global Recognition  Read More »

Being a pet parent isn’t easy in this country. There is no shortage of dodgy brands out to make a quick buck selling sub-par products. People often struggle with accessing quality healthcare services for their pets and understanding what’s best for them. This was what led Anushka Iyer to start Wiggles-a holistic pet-care brand to …

Meet The Woman Revolutionizing Pet Care In India Read More »

This is how Aastha Almast was able to expand her vision for the New Shop as part of Anthill’s Athena – a program specially crafted to empower women entrepreneurs. “Attach yourself to a purpose, not to an idea, and be open to rejecting quickly the idea that’s not working by completely detaching yourself.” – Aastha …

The Problem Solver – Aastha Almast Read More »